义务教育教师流动的政府主导功能及其发挥

由于义务教育教师普遍存在逆向流动,导致义务教育发展不均衡,这与政府干预力度和方法直接相关。因此,制定政策引导义务教育教师顺意流动、正确舆论引导社会关注义务教育教师流动、爱岗敬业引导教师正确对待合理流动、反腐倡廉引导义务教育教师健康流动,是政府主导义务教育教师合理流动的基本对策。     

Customer value anticipation, customer satisfaction and loyalty: An empirical examination

A service-dominant logic by definition is inherently customer oriented and relational, reflecting deeper and more complex connections between suppliers and customers. The service mindset driving increased collaboration enables suppliers to have deeper insights to what customers' value. Customer value perceptions are dynamic, sometimes in constant flux, necessitating anticipatory capabilities on the part of suppliers. Yet, there is a notable lack of discussion about customer value anticipation and related empirical evidence of whether or not customers care if suppliers anticipate what they value. The authors report on two survey studies that test using structural equation modeling the notion that suppliers good at anticipating what customers will value realize higher customer satisfaction and loyalty. Understanding this relationship is critical for marketing managers wrestling with allocation of limited resources. We find that customer value anticipation is a strong driver of satisfaction and loyalty, with satisfaction acting as a mediator for loyalty.     

长春市"十一五"期间主导产业的选择及培育研究

在对长春市现有产业条件分析的基础上，运用定量和定性相结合的方法，提出了未来一段时期内应重点发展两大主导产业、三大先导产业和六大优势产业。     

The impact of store flyers on store traffic and store sales: a geo-marketing approach

This paper analyzes the impact of the composition of a retailers’ weekly store flyer on store performance. The paper presents and tests propositions on how a store flyer’s size, its average discount size, and the allocation of store flyer space to category and brand types, affects store traffic and sales. The moderating impact of location variables—socio-demographics of trading area inhabitants, characteristics of the store and competition—is also discussed and empirically tested. The outcomes provide key insights for retailers with regard to the financial ramifications of store flyer competition.     

全球化发展的历史进程及其主导力量

依据马克思的世界历史理论阐述了全球化的开启、进程及其主导力量。全球化的进程始于资本主义的大工业，随后在其发展过程中大体经历了3个阶段。虽然在全球化的3个发展阶段中，其主导力量主要是发达资本主义国家。但是在全球化不断发展的每一阶段中，随着世界政治经济等形势的变化，这种主导力量逐渐由强到弱，由单级趋向多级。资本主义主导的全球化由特殊趋向一般，由单向转向双向。     

Retailing as a career: a comparative study of marketers

This note reports how positions in retailing—particularly store-based positions—compare with other marketing-related positions. While much of the past literature concerning work experiences in retail settings is primarily perceptual and anecdotal, the results of this nationwide study are based on an examination of actual workplace experiences in marketing-related positions. The findings suggest that workplace experiences in corporate retailing are positive and equivalent to other marketing-related careers. However, workplace experiences in retail store management are less satisfying. The retail store managers studied were paid less, experienced less variety and autonomy on the job, felt less satisfied and committed to their work, and had greater turnover intentions compared to the other marketing managers studied. Managerial implications and recommendations are presented.     

地质灾害防治投资机制研究

造成地质灾害的因素有两种,即自然原因和人类不适当活动。由于自然原因造成的地质灾害的防治是各级政府的共同责任,防治经费应在划分事权和财权的基础上,分别列入中央和地方有关人民政府的财政预算;因人为活动引发的地质灾害的治理费用,按谁引发谁治理的原则由责任单位承担。文章分别研究了自然原因诱发和人为活动引发的地质灾害防治的投资机制。并对如何建立多元化、多渠道投资机制进行了探讨。     

山东省产业定量评价与选择研究

建立支柱产业、主导产业评价指标体系，计算指标权重，对山东省36个工业行业进行单项指标评价与综合评价，对评价结果进行整理，按综合评价得分排列各产业，选择出应培育的优势新兴产业，达到调整产业结构从根本上改变经济运行的质量和效益的目。     

Linkages of retailer awareness,retailer association,retailer perceived quality and retailer loyalty with purchase intention: A study of Indian food retail brands

The present study was an effort to explore the direct and indirect impacts (mediated through retailer loyalty) of retailer awareness, retailer association and retailer perceived quality on purchase intention. Seven hypotheses were developed with relevant literature support. The hypotheses were tested with primary data (n=355) collected through structured questionnaire using systematic sampling from food retail shoppers of age 18 years and above in Kolkata, a metropolitan city of India. Structural equation modeling statistical technique was used to test the hypotheses. Results revealed that retailer awareness, retailer association, retailer perceived quality and retailer loyalty have positive impacts on purchase intention. Results also found that the indirect impacts (mediated though retailer loyalty) of retailer awareness, retailer association and retailer perceived quality on purchase intention are stronger than the direct ones. Academic and managerial implications are further discussed.     

Pushing technological progress by strategic manoeuvring: the triumph of Blu-ray over HD-DVD

While the Digital Versatile Disc was becoming the consumer's technology of choice for playing video content at the end of the 1990s, several companies started developing the next generation of optical discs. This led to a format war between two similar but incompatible high definition optical disc formats: Blu-ray and HD-DVD. The companies supporting these formats competed for dominance in the marketplace. HD-DVD was first to enter the market and had cheaper products, but did not win due to strategic manoeuvring of the Blu-ray supporters. Different from previous format wars, consumers did not determine the outcome. The competition was decided by tipping company support throughout the supply chain and using the technology adoption characteristics of the video game console industry.